New York Times has published an article on the newly found yearning for meaning among youngsters in India and China. Every fast changing nation goes through this identity crisis. We had truckloads of disillusioned Westerners coming to India in the 60s to understand Indian religion and spirituality. Soon enough demand met supply, and a score of god-men arose to milk them - Osho Rajneesh and Maharishi Mahesh Yogi are notable examples. Karma Cola illustrates the prostitution of Indian spirituality, replete with marijuana smoking hippies and oodles of sex.
Looks as if the wheel is turning again and now it is the turn of disillusioned Indians and Chinese. Once again there seems to be no shortage of dubious godmen who will act as middle men between you and your Maker. However even though religious startups are booming, the Microsofts of the spiritual world are wobbling. Although India is now the youngest nation of world, almost all of its institutions are run by geriatrics. The startups offer a way out and try to appeal to the youth by MTVizing religion. So now you have gospel rock and maybe even Psalm rap!.
This could even be the beginning of a new religion. Most of the greatest religions of this world arose during times of great social churn. Not long ago, people fighting the largest empire of the world looked upto the skies for a new Leader who would guide them to victory. Guess how that turned out?